The potential and pattern of African social market
Africa, with its long history, splendid culture, vast territory, rich products and a young population structure, make this distant land full of vitality and hope. The “Belt and Road” policy is prompting more and more companies to enter Africa. At this stage, Africa has strong plasticity and unlimited potential in terms of labor resources, urbanization and consumer demand. Many companies have taken root in Africa, and the funds, experience, employment platforms, partners and market channels needed for Africa's development have come one after another. Among them, there are many well-known sea-going enterprises, such as Tecno, Alibaba, and the live streaming platform which name is Uplive joined in Nigeria market 3 months ago.
Nigeria is the largest economy in Africa, with nearly 100 million Internet users, and about 50% of Internet penetration is among the best. In addition, 80% of Nigeria’s mobile terminals are in the leading position worldwide. Therefore, Nigeria has also become a battleground for the development of social products in Africa. .
In addition, because leader telecom operator Safaricom promotes the Internet mobile payment system in East Africa and meanwhile VISA started promote online QR payment in Nigeria, the rapid development of mobile payment also provides a good foundation for the development of Internet and online social.
Core competitiveness is the localization of enterprises
For the live broadcast platform, from use to payment is the core of platform profitability and continuous operation, and the economic development level determines the user's entertainment consumption ability, and locks the high-paying people's area, that is, the key to profitability and long-term development. The proportion of smart phones used in the capital regions of various countries in Africa is around 60%-70%. The per capita GDP of Africa as a whole is also higher than that of India. And the data shows that Africans have a strong willingness to consume, so Africa also has a “paid” soil in terms of consumption power.
This time in Nigeria, Uplive's local operations team recruited through the campus to optimize the high-quality, high-profile and very friendly young anchor, which catered to the aesthetic and social needs of local Internet users. On the one hand, the anchors show themselves to the world through the Uplive platform, and at the same time make a wide range of new friends, this work and entertainment coexist working way, providing local young people with the opportunity to realize their dreams. On the other hand, the high-quality anchor resources make the newly-launched Uplive successful. The attention of African users has laid a solid foundation for subsequent development.
In the process of continuously exploring the global market, Uplive explored the “localized” operation mode of the local channel, feasible and effective lower cost, and expanded the market scale with higher efficiency, just 3 months in Nigeria. Under the strong call of high-quality anchors, users who have attracted a large number of pan-African regions have joined Uplive. Up to now, the number of users has reached more than 100,000, Monthly pays is continuing to grow steadily at a rate of 100 times.
Create "social + live broadcast" the world's largest pan-entertainment video social platform
Throughout the live broadcast and social areas, there have been successful company products cut into the live broadcast from the social platform, but there are some company products that have been cut into social from the live broadcast but have not successes.
As a company with gamified social genes, Uplive will try more operational strategies in the future. Move to the "design + live broadcast" field. Uplive users can not only watch live streaming, but also interact with videos, text, images, groups, and more. The social attributes of many overseas products are not very strong, and our strong sociality is also a means of tying overseas users.
For Uplive, while accumulating a lot of experience in over sea operations. Uplive may create more value and miracles in Africa, and in the future, it will radiate the entire English-speaking region of Africa with Nigeria as the center. Including African countries such as South Africa, Kenya, Ethiopia, and more local enterprises, share customer resources and service capabilities, and work together to create a more comprehensive pan-entertainment system to enhance user experience and user realization efficiency. To inject new vitality into the development of the live broadcasting industry in Africa.
November 7, 2018